1930-1940

1930-1940

      ·         Depression began in the 1930’s

·         Shapes of the 1920’s were forgotten to make way for more sinuous shapes and longer hemlines.

·         Relaxed fit remained.

·         Designers experimented with new cuts and fabrics.

·         For evening the bias cut was favoured. (created by Vionnet)

·         Silk velvet or silk satin used for evening gowns.

·         Synthetic fabrics such as rayon and nylon were common for everyday garments.

·         After 1935, zippers were used for ease instead of hook and eye fastenings.

·         Zips grew to be design elements.

·         Costume jewellery, popularized by Chanel, became an accessory staple.

·         By 1938, small shoulder pads were in.

·         Movies influenced how women dressed and thought of fashion.

·         Women desired to look like their screen idols.

·         Prompted many Hollywood courtiers to produce clothing for the mass market through department stores.

·         Popular movie inspired looks: full length garden party dress, picture hat, wool suits, fur collars, and negligees.

·         World War 2 began 1939